Role Purpose
Manage, execute, and optimize SFMC email and mobile development for IHG’s customer-centric email marketing program, ensuring flawless delivery while driving channel efficiencies and effectiveness.
Key Accountabilities
• Develop, build, and test, email communications within Salesforce Marketing Cloud using Content Builder, Data Extensions, Journey Builder, Automations Studio, Mobile Studio and programming languages.
• Design and develop multi-channel customer journeys within Journey Builder, ensuring scalability and maintainability, with technical leadership and best practices.
• Serve as a subject matter expert on Automation Studio, Data Extensions, Mobile Studio, Content Builder, and related SFMC tools,
• Write and optimize SQL queries to manage and manipulate data within SFMC databases.
• Program dynamic, data-driven emails and landing pages utilizing AMPscript, Journey Builder, Automation Studio, API integrations, and SSJS, while reviewing and improving code quality across the team.
• Promote and share industry best practices related to development,
strategy, testing, and accessibility.
• Collaborate closely with marketing and data teams to translate campaign requirements into robust technical solutions.
• Ensure adherence to best practices in email development, including personalization, segmentation, data management, and deliverability optimization.
• Troubleshoot and resolve technical issues related to email campaigns and SFMC platform performance.
• Stay up-to-date with Salesforce Marketing Cloud features, industry trends, and emerging martech innovations to continuously improve team capabilities.
• Support code reviews, knowledge sharing, and documentation to maintain high-quality standards.
• Drive innovation in customer communications and template design, fostering a culture of continuous improvement.
• Collaborate with Inbox Monster to monitor deliverability and communication rendering, ensuring optimal performance.
• Oversee
📌 Salesforce Developer (México)
🏢 Ihg
📍 México