Costa Coffee Trade Marketing Leader (Ciudad de México)

Costa Coffee Trade Marketing Leader (Ciudad de México)

06 oct
|
Jugos del Valle-Santa Clara
|
Ciudad de México

06 oct

Jugos del Valle-Santa Clara

Ciudad de México

Jugos Del Valle-Santa Clara is the non-carbonated beverage company of the Mexican Coca-Cola Industry, offering wellness, hydration, and nutrition to Mexican families through a wide variety of choices, portion sizes, and solutions designed to meet different tastes, needs, and lifestyles.
We are looking for talented individuals who are eager to maximize their potential, grow professionally, and be part of our outstanding Employee Value Proposition.
Our core pillar is based on the philosophy of “People First”, creating unique and comprehensive experiences that integrate each employee’s personal life stage with their professional career journey.

Join Our Team ?

5 years of experience in:
• Trade Marketing, Commercial Marketing, or Channel Development, preferably within the consumer packaged goods (CPG), food & beverage, or coffee shop industries.

• Designing and executing commercial strategies and promotional activities at the point of sale (POS).

• Brand management, product launches, and the development of communication materials for commercial channels.





• Coordinating projects with Sales, Marketing, Operations, and external agency teams.

• Analyzing commercial performance, managing budgets, and tracking key performance indicators (KPIs).

Technical Knowledge:
• Trade marketing strategy planning and point-of-sale (POS) execution.

• Understanding of sales channels, consumer behavior, and coffee market trends.

• Sales performance analysis, market share tracking, return on investment (ROI), and other commercial performance indicators.

• Budget management and evaluation of promotional campaigns.

• Proficiency in Excel and presentation and data analysis tools.

Activities:
• Develop and execute the Trade Marketing plan for Costa Coffee, aligned with the brand’s and business’s strategic objectives.

• Design promotional initiatives and point-of-sale experiences that drive brand visibility, product trial, and sales growth.

• Coordinate the implementation of campaign

📌 Costa Coffee Trade Marketing Leader (Ciudad de México)
🏢 Jugos del Valle-Santa Clara
📍 Ciudad de México

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