Program Manager âPartner Marketing

Location: Mexico
Function: Marketing
Reports to: Director â Marketing

Role Overview

The Program Manager â Marketing supports and executes GTM initiatives across Ignite, Liftoff, Accelerate, and Skilling programs in Mexico. The role is centred on partner/-led marketing, working closely with institutions and ecosystem partners, managing marketing and PR agencies, and driving social media and event/-based activations to support platform growth.

This is a hands/-on role for a senior marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders.

Key Responsibilities

Campaign & Partner Marketing Execution
- Execute GTM initiatives through institutional and ecosystem partners including universities, training centers, associations, incubators, and government programs
- Act as the owner and expert for through/-partner marketing, enabling partners with playbooks, assets, and localized campaigns
- Manage partner timelines, commitments, follow/-ups,



and execution quality across programs

Social Media & Events
- Plan and execute program/-led social media initiatives aligned to GTM priorities in Mexico
- Drive event/-based marketing including webinars, orientation sessions, workshops, roadshows, and ecosystem events in collaboration with partners and field teams
- Track performance of social and event channels and optimize based on outcomes

Agency & PR Management
- Manage external marketing agencies across social media, content, design, and events
- Work closely with a PR agency to support media outreach, press releases, partner announcements, and ecosystem visibility
- Own agency briefs, scopes of work, timelines, budgets, and quality control

Platform Growth & Operations
- Support user onboarding, activation, and engagement journeys through partner channels and CRM/-led communication (email, WhatsApp, in/-platform)
- Collaborate with produc

📌 Program Manager âPartner Marketing (Xico)
🏢 Wadhwani Foundation
📍 Xico