Product & Marketing Manager, MX (Ciudad de México)

Product & Marketing Manager, MX (Ciudad de México)

04 oct
|
Trip.com Group
|
Ciudad de México

04 oct

Trip.com Group

Ciudad de México

About Us
Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading integral travel service provider comprising Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group helps travelers around the world make informed, cost-effective bookings and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform of apps, websites, and 24/7 customer service centers — including four Customer Service Centres in Japan, Korea, the UK, and the Philippines, providing service in 19 languages.

With more than 30,000 employees across 30 countries in Asia, Europe, the Americas, and Oceania, Trip.com Group is one of the best-known travel groups in the world, with the mission "to pursue the perfect trip for a better world."

Location & Workplace Type
• Location: Mexico City, Mexico
• Workplace Type: Remote

In this Role, you’ll get to:
Local Market Research
• Conduct market research to understand regional customer needs, preferences,



and trends that influence brand value proposition and product offerings and marketing strategies.
• Conduct user research to understand user behavior and provide suggestions to improve acquisition, engagement and retention efficiencies.
• Conduct competitor research to understand competitor's strategy on pricing, campaign, marketing and product experience.

Local Marketing:
• Develop and execute localized marketing strategies to drive brand awareness and customer engagement.
• Collaborate with HQ marketing teams to provide market-specific insights and localized content suggestions.
• Execute end-to-end tactical campaigns, taking ownership of banner/landing page setups, EDM, app pushes, and hook configurations during initial operations.

Local Product Marketing:
• Test online and app product experience and report on issues and opportunities.
• Work closely with HQ product teams to localize product ex

📌 Product & Marketing Manager, MX (Ciudad de México)
🏢 Trip.com Group
📍 Ciudad de México

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