Klaviyo Lifecycle Strategist & Designer

Join a team that puts people at the center of everything.

At TLNT, we believe that recruitment is more than just filling roles — it's about connecting humans with humans. We're a people-first organization partnering with top U.S. companies to help them grow by attracting exceptional talent, and we know that the right content can open the right doors.

This is an excellent opportunity to grow your career with a leading US-based company — fully remote.

You'll join one of America's leading outdoor lifestyle companies: a media-and-commerce business built on a content-to-commerce model, with a deeply loyal audience of hunters and anglers. It has been profitable every year since 2019, has passed $100 million in annual revenue, and owns a growing family of specialist hunting and fishing gear brands alongside its own online store.

As Klaviyo Lifecycle Strategist & Designer, you'll build email and SMS lifecycle flows in Klaviyo for four brands in that portfolio. This is a full build of net-new flows — not maintenance. You'll take existing brand design systems and flow templates and adapt them to each brand's voice, audience, and buying cycle.

You'll work closely with the Retention Marketing Manager, extending the current retention strategy rather than reinventing it. Brand teams supply the copy and approve the creative, so your focus stays where it should: flow architecture and email design.

What You'll Do

- Core lifecycle flows. Plan and build net-new email and SMS flows for each brand — welcome, browse, cart and checkout abandon, post-purchase, winback and cross-brand.
- Flow architecture. Design flow logic, segmentation, triggers and branching in line with the existing retention strategy.
- Email design. Design emails in Figma using each brand's existing design system and templates,



then build them in Klaviyo.
- Brand adaptation. Adapt shared flow templates to each brand's audience, voice and product cycle — what works for one brand's buyer won't automatically work for the next.
- Collaboration. Work with brand teams, who provide copy and approve creative, and partner day to day with the Retention Marketing Manager.
- QA, testing and reporting. Set up QA, A/B tests and baseline reporting for every flow you launch.

What You Bring

- 3+ years building Klaviyo flows for DTC e-commerce brands — ideally across a multi-brand portfolio.
- Proven skill in both strategy (segmentation, flow architecture) and design (email design in Figma). This role needs both, not one or the other.
- Hands-on Klaviyo SMS experience.
- Working knowledge of the Shopify + Klaviyo integration.
- A portfolio showing flows you've built plus emails you've designed. This one is required.
- Comfortable working async on a remote team, with regular check-ins.

Nice to Have

- Experience in outdoor or enthusiast categories — you understand customers who know their gear and buy on a seasonal calendar.

Salary & Perks

- Competitive Pay: We hire top talent and compensate accordingly.
- This is a full-time, long-term engagement with room to grow
- The position is immediately available and requires entering into an independent contractor agreement with TLNT.
- 100% remote — work from wherever you do your best thinking
- Monday through Friday, 8:00 a.m. to 5:00 p.m. (+/- 1 hour accepted) - PST.
- Additional perks.

Ready to apply? We'd love to hear your story. The next step is a short application where you can share more about your background and upload your resume in English, along with a portfolio showing the flows you've built and the emails you've designed. Take your time — we read every response carefully.

📌 Klaviyo Lifecycle Strategist & Designer (México)
🏢 TLNT Group
📍 México