Role OverviewThe Digital Analytics Developer & Analyst is a hands-on technical and client-facing role responsible for designing, implementing, testing, and maintaining measurement solutions across web and mobile experiences. This role ensures accurate, reliable data collection that supports marketing effectiveness, customer journey optimization, experimentation, personalization, and business decision-making.The adecuado candidate combines strong front-end development and analytics implementation skills with the confidence to lead client conversations. They can translate complex technical concepts, risks, and recommendations into clear executive-level messages focused on business impact and next steps.ResponsibilitiesTranslate business requirements into technical tracking specifications, data layer requirements, tagging designs, and acceptance criteria.Develop and maintain analytics implementations using Adobe Data Collection, Adobe Analytics, Google Tag Manager, Google Analytics 4, and Adobe Customer Journey Analytics.Write and troubleshoot custom JavaScript to capture page views,



user interactions, forms, navigation, ecommerce activity, media engagement, and other customer behaviors.Use HTML, CSS, Regular Expressions, DOM traversal, and DOM scraping to identify, capture, transform, and validate digital experience data.Design and maintain scalable data layers across websites, single-page applications, and mobile experiences.Partner with developers and architects to integrate measurement requirements into application code and release processes.Test and debug analytics implementations using browser developer tools, network requests, console logging, tag debuggers, and platform-specific validation tools.Identify and resolve issues such as missing values, duplicate events, race conditions, selector changes, malformed requests, and inconsistent data.Support integrations with experimentation, personalization, consent management, and customer data platforms.Create and maintai

📌 Digital Analytics Technical Consultant – Developer (Ciudad de México)
🏢 At Home Eldercare of Winston Salem
📍 Ciudad de México