Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, general workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

We are looking for a Market Research Operations Analyst to help manage survey data, maintain media station databases, perform rigorous quality control, and engage directly with station stakeholders. If you thrive in a fast-paced environment where precision meets problem-solving, this role is for you
As a Market Research Operations Analyst, you will play a critical role in maintaining the accuracy, reliability,



and timeliness of Nielsen data. You will bridge research operations, data entry, quality control, and stakeholder communication—ensuring high standards across all deliverables.

Key Responsibilities:
• Data Coding & Quality Control: Review open-ended survey responses using defined logic; conduct rigorous checks on databases and downstream outputs to identify and fix data discrepancies.
• Database & Station Maintenance: Update and maintain reference files and station information used in reporting systems.
• Stakeholder Communication: Conduct phone and email outreach with station management to collect, clarify, and validate information; ask effective follow-up questions to fill in missing details.
• Root-Cause Problem Solving: Research complex classification issues and recurring discrepancies to implement long-term solutions rather than quick fixes.
• Operations & Workflow Management: T

📌 Market Research Operations Analyst (Guadalajara)
🏢 The Nielsen
📍 Guadalajara