Ethnik Living
Ethnik Living is a furniture and home decor brand creating distinctive pieces for thoughtfully
designed spaces. We’re looking for a Senior Media Buyer / Paid Media Specialist to own
campaign execution, improve customer acquisition, and scale profitable growth.
This is a hands-on role for someone with deep expertise in Meta Ads Manager and Google
Ads, strong creative judgment, and experience managing substantial budgets for DTC brands in
the US market. You’ll work across paid acquisition and retention, connecting advertising
performance with creative strategy, brand positioning, and the customer journey.
What You’ll Do
Paid Media Strategy & Execution
● Own the setup, launch, management, and optimization of campaigns across Meta,
Google, TikTok, AppLovin, and Pinterest.
● Bring expert-level execution to Meta Ads Manager and Google Ads, including campaign
structure, audience strategy, bidding, testing, and scaling.
● Build and manage media plans, allocate budgets across channels, and adjust spend
based on performance and business priorities.




● Manage prospecting and retargeting strategies that acquire new customers efficiently
and support profitable growth.
● Stay current with platform changes, advertising formats, and new opportunities worth
testing.
Creative Strategy & Brand Direction
● Work closely with the creative team to develop concepts, hooks, messaging, offers, and
formats that drive results.
● Translate performance data into clear creative briefs and actionable feedback.
● Build a structured creative testing roadmap and identify what works, why it works, and
what to test next.
● Understand how brand positioning, visual direction, and storytelling influence advertising
performance.
● Keep campaigns consistent with Ethnik Living’s identity while adapting creative to each
platform.
Email & SMS Marketing
● Use Klaviyo and Postscript to build, execute, and optimize email and SMS campaigns
and automated flows.
● Develop segmentation and testing strate

📌 Senior Media Buyer (Ciudad de México)
🏢 ETHNIK LIVING
📍 Ciudad de México