Acerca de Bridgestone

Bridgestone Americas, Inc. (BSAM), con sede en Nashville, Tennessee, y Bridgestone Europa, Medio Oriente y África (BSEMEA), con sede en Bruselas, Bélgica, operan colectivamente como la región estratégica “Bridgestone West”. Esta región atiende las necesidades comerciales estratégicas de equipos en América, Europa, Medio Oriente y África. BSAM y BSEMEA son subsidiarias de Bridgestone Corporation, con sede mundial en Japón. Bridgestone y sus filiales desarrollan, fabrican y comercializan una amplia gama de productos y soluciones Bridgestone, Firestone y marcas asociadas para abordar las necesidades de una amplia gama de clientes e industrias.

Job Category

Sales, Marketing & Product Management

Position Summary

Strategic Marketing planning to determine the best approach to increase conversion and purchase intention of our products and brands to our Boss and market. The development of the marketing strategy will consider the product planning, at the correct pricing positioning, in the rights channels that will ensure the market share desired in the long term.



Drive the mobility solutions strategy that will ensure to comply the Mission, Vission and Objectives of the enterprise .

Responsibilities

• Responsible for Category Management and Business Development for the region
• Development of the Business Strategy with sub-region President and BATO-LA
• Drives Category Strategy, Product Planning and Channeling
• Defines Portfolio Pricing strategy in line with the market needs while maximizing profitability and taking care of end-to-end mix management
• Drives Analytics & Insights (Market & Boss insight)
• Drives Solutions & Mobility Deployment
• Acts as a liaison with BSAM Corporate strategies, Training, Sales Engineering and Country Managers in order to align to business needs and execution.
• Enabler of Culture: Create an environment of positive teammate relations, keep confidentiality, establish trust and credibility, seen by teammates as appro

📌 Director de Marketing (Ciudad de México)
🏢 Bridgestone Latinoamérica Norte
📍 Ciudad de México