Collective Residential is a property management platform built on a specific model: regional operators join a larger organization while retaining their brand, their team and their local decision-making. Collective Residential provides capital, technology, shared services and industry expertise. Operating companies retain their names and their people.
This is a technical, hands-on role responsible for establishing and enforcing digital marketing standards across our platform. While its scope is expected to grow as we consolidate our digital marketing ecosystem (future responsibilities are not yet fully defined), those are some of the main responsibilities:
Digital audit & SOPs: Audit website, SEO, AEO/GEO, paid media, email, organic social, reputation and listings across six operating companies and the corporate brand, then build formal portfolio-wide SOPs.
Paid media at scale: Own Google and Meta campaigns end to end at the property and corporate level. This may mean hundreds of concurrent campaigns, with hands-on management of spend,



duration and performance in compliance with Fair Housing advertising requirements.
Budget guidance: Serve as the go-to advisor for VPs of Marketing and Marketing Managers on which levers to pull and at what spend, backed by data.
SEO, AEO & GEO: Lead technical and on-page SEO and ongoing optimization for AI answer and generative search platforms as search evolves.
Performance reporting: Build and own unified reporting that rolls up from Collective to portfolio company to property level, plus periodic competitive benchmarking.
PropTech & AI: Bring PropTech experience and ideas for integrating AI tools into team workflows and into how the tech stack shapes the customer journey.
Account consolidation: Migrate digital marketing accounts and platforms, including relevant property management and CRM access, into a centralized, company-owned structure. Scope expands as this matures.
Websites: Own website strategy and execution across all port

📌 Director of Digital Strategy (México)
🏢 Collective Residential
📍 México