Remoto: Teletrabajo

About PairedPaired is a general staffing and recruiting agency that specializes in pairing remote work with top-tier talent!We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.Our clientIs a direct-to-consumer eCom startup in the dietary supplement space that was recently ranked 36th fastest growing private company in North America by Inc. Magazine.We're seeking a Creative Strategist to drive paid advertising performance through high-converting ad concepts and data-driven iterations. You'll generate fresh creative angles, script compelling ads, and work closely with our CEO, Sr. Creative Strategist, creative production team, and media buyers in a fast-paced feedback loop. This role requires a deep understanding of DTC ecommerce, consumer psychology, and what makes ads stop the scroll and drive purchasesWhat You'll Own- Research creative trends across competitors and other DTC subscription companies to guide your work- Generate multiple creative angles and concepts weekly based on performance data, customer insights, and market trends- Write scripts for various ad formats, including UGC, VSLs, static ads, and short-form video content- Adapt hooks, messaging, CTAs, and value propositions based on the creative concept, target audience, pain point, level of awareness, and funnel stage.- Write and optimize landing page copy that creates strong message continuity between the ad and post-click experience and drives conversion.- Develop and test different direct-response copy angles, including problem/solution, pain-point, benefit-led, objection-handling, testimonial/social proof, educational,



and offer-driven messaging.- Review campaign performance feedback from the media buyer and use data to inform next creative iterations- Provide clear direction and feedback to the design/video team to ensure effective execution- Monitor competitor ads, viral trends, and platform best practices across Meta and Instagram- Work in weekly cycles with the media buyer and creative team to test, learn, and scale winning conceptsRequirements- Proven copywriting experience within DTC eCommerce and performance marketing, with a portfolio or examples demonstrating copy that has been used in paid acquisition campaigns.- Demonstrated experience writing creative briefs and direct-response copy for UGC scripts, Meta ads, static creatives, video ads, and other paid social formats.- Landing page copywriting experience, with an understanding of conversion-focused page structure, message match, benefits, objections, proof, offers, and CTAs.- Strong ability to craft hooks, angles, headlines, body copy, CTAs, and value propositions that convert.- Comfortable interpreting ad performance metrics and feedback to understand not only which creatives are working, but which messaging, hooks, and angles are driving performance.- Strong understanding of consumer psychology, levels of awareness, pain points, objections, buying motivations, and funnel stages, and the ability to translate these into differentiated messaging.- Ability to produce high-quality concepts quickly and iterate based on data- Clear, proactive communicator who thrives in collaborative feedback loopsBenefits- Fully remote- Full-time and long-term contractor role- $6k–$7k/month- A real seat at the table; you'll work alongside our creative strategist and have significant input into strategy and process, not just execution- Room to grow as part of a small, high-performing team

📌 Creative Strategist for a 8-figureC Suplement Brand (Remote, LATAM) (México)
🏢 Paired
📍 México