PanAmericano is a division of The Brink’s Company (NYSE:BCO), is a leading global provider of cash and valuables management, digital retail solutions, and ATM managed services. Our customers include financial institutions, retailers, government agencies, mints, jewelers, and other commercial operations. Our network of operations in 51 countries serves customers in more than 100 countries.

We believe in building partnerships that secure commerce and doing that requires fostering an engaged culture that values people with different backgrounds, ideas, and perspectives. We build a sense of belonging, so all employees feel respected, safe, and valued, and we provide equal opportunity to participate and grow.

We have an exciting opportunity for a Marketing Manager

Role Objective

Lead the successful execution of LATAM marketing strategies within the Mexican market, translating regional priorities into local activation plans that generate measurable commercial impact. The position will support business growth, strengthen customer engagement, enhance brand presence, and drive demand generation through close collaboration with Commercial and LATAM Marketing teams.

Key Responsibilities

Local Strategy Execution & Alignment with LATAM Marketing

- Translate LATAM marketing strategies into local activation plans aligned with Mexico’s commercial priorities and growth objectives.
- Ensure effective execution and adoption of regional marketing initiatives, campaigns, and programs within the Mexican market.
- Act as the primary liaison between LATAM Marketing and local Commercial teams, ensuring alignment between regional priorities and market needs.
- Support annual marketing planning, budget management, and execution tracking for Mexico.
- Collaborate with Commercial leadership to identify opportunities where marketing can support customer engagement, demand generation, and business growth objectives.
- Provide ongoing market feedback, commercial insights, and execution learnings to support the continuous improvement of LATAM marketing strategies and programs.
- Ensure local marketing activities are aligned with Brink’s brand standards, marketing processes, and strategic priorities.

Insights & Go‑to‑Market Planning

- Gather and synthesize local customer, competitor, industry, and market intelligence to support commercial decision-making and marketing effectiveness.
- Identify local market opportunities, emerging trends, customer needs, and competitive dynamics that may influence go-to-market execution and commercial priorities.
- Support the execution of customer segmentation, account targeting, and go-to-market initiatives defined by LATAM Marketing.
- Collaborate with Commercial teams to capture customer feedback, field insights, and market observations that support business growth and marketing effectiveness.
- Monitor competitor activities, industry developments, and market trends, providing actionable recommendations to Commercial and LATAM Marketing stakeholders.
- Provide local market insights and execution feedback to strengthen regional campaigns, messaging, value propositions, and customer engagement initiatives.
- Support customer, industry, and strategic stakeholder engagement initiatives that help strengthen market understanding and identify commercial opportunities.

Content & Distribution Strategy





- Adapt LATAM content, messaging, and value propositions to ensure local relevance and commercial effectiveness within the Mexican market.
- Develop and deploy localized sales enablement materials, customer presentations, case studies, executive communications, and
- commercial collateral that support business development and customer engagement.
- Support strategic opportunities through localized content, customer presentations, and commercial materials aligned with approved messaging and value propositions.
- Ensure consistent application of Brink’s brand standards, positioning, and messaging across all customer-facing communications and marketing activities.
- Support local communications, public relations, and thought leadership activities in alignment with regional brand guidelines.
- Coordinate the distribution of marketing content across approved channels and platforms to maximize audience reach, engagement, and commercial impact.
- Identify local success stories, customer use cases, and market-relevant content opportunities that can support commercial objectives and broader LATAM marketing initiatives.

Digital Marketing & Lead Generation

- Execute digital marketing programs and campaigns in alignment with LATAM demand generation strategies and commercial objectives.
- Manage local campaign activation across digital, social media, email, web, and other marketing channels to maximize reach, engagement, and lead generation.
- Execute lead generation initiatives designed to attract, engage, and convert target audiences into qualified sales opportunities.
- Monitor marketing funnel performance, including Lead, MQL (Marketing Qualified Lead), and SQL (Sales Qualified Lead) progression, identifying opportunities to improve conversion rates and campaign effectiveness.
- Partner closely with Commercial teams to support lead management, nurturing activities, follow-up processes, and pipeline acceleration initiatives.
- Support the implementation and adoption of marketing automation programs, customer journeys, and lead nurturing frameworks established by LATAM Marketing and General Centers of Excellence.
- Track campaign performance and identify opportunities to improve marketing effectiveness, engagement, and lead generation results..

Customer Experience Integration

- Support the implementation of customer experience initiatives, engagement programs, and customer journey improvements within the Mexican market.
- Ensure local marketing activities reflect customer-centric principles, customer journey insights, and experience standards established by LATAM Marketing and Global Centers of Excellence.
- Partner with Commercial teams to support customer engagement, retention, and loyalty initiatives that strengthen customer relationships and long-term business growth.
- Plan and execute customer-facing events, executive engagements, webinars, industry forums, trade shows,



and account-based marketing activities aligned with commercial priorities and customer needs.
- Support the execution of customer communications and engagement programs throughout key stages of the customer lifecycle.
- Capture customer feedback and market insights to identify opportunities for experience improvement and share recommendations with LATAM Marketing and Commercial stakeholders.
- Support the local implementation of customer experience programs and engagement initiatives aligned with LATAM priorities.

Experience

- 5 - 7 years of experience in marketing, demand generation, field marketing, marketing communications, or related disciplines, preferably within B2B environments with complex sales cycles and multi-stakeholder buying processes.
- Experience executing integrated marketing campaigns and programs that support customer engagement, lead generation, and commercial objectives.
- Experience working closely with Sales and Commercial teams to support business development, customer acquisition, and customer engagement initiatives.
- Hands-on experience coordinating marketing activities across multiple channels, including digital marketing, events, communications, and content activation.
- Experience working with CRM platforms and digital marketing tools to support lead management, campaign execution, and marketing performance tracking.
- Experience managing external agencies, vendors, and marketing partners preferred.
- Experience within industries such as security services, logistics, financial services, technology, telecommunications, business services, or other B2B sectors is preferred.

Capabilities & Skills

- Strong execution mindset with the ability to translate marketing plans into effective local activation.
- Solid understanding of B2B marketing, demand generation, lead management, and sales enablement.
- Experience coordinating marketing campaigns across digital, content, event, and communication channels.
- Ability to work effectively with Commercial teams and align marketing activities to business priorities.
- Strong project management and organizational skills, with the ability to manage multiple priorities simultaneously.
- Analytical mindset with the ability to monitor campaign performance and identify improvement opportunities.
- Effective communication skills with the ability to collaborate across local and regional teams.
- Proficiency with CRM, marketing automation, and digital marketing platforms.
- Fluent in Spanish and English.

Leadership & Behavioral Competencies

- Collaborative team player who builds strong partnerships across Commercial, Marketing, and cross-functional teams.
- Strong sense of ownership and accountability, with the ability to independently drive initiatives from planning through execution.
- Results-oriented professional with a proactive and execution-focused mindset.
- Effective communicator capable of building alignment across local and regional stakeholders.
- Adaptable and resilient in a dynamic and evolving business environment.

If you meet the experience and requirements outlined above, we invite you to apply and explore this opportunity with our team.

#B2BMarketing #DemandGeneration #CommercialMarketing #FieldMarketing #LeadGeneration #MarketingCommunications #CustomerExperience #SalesEnablement #GrowthMarketing #MarketingManager

📌 Marketing Manager (Benito Juárez)
🏢 Brink’S
📍 Benito Juárez