WHO WE ARE

VML is a integral creative company that combines brand experience, customer
experience, and commerce to create connected brands that drive growth. Guided by
a Human First philosophy, VML is known for its innovative work for brands and
consistently ranks among the world’s leading creative companies, including the
WARC Creative 100. VML’s global network spans 55+ markets with principal offices
in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and
Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands.
Powered by exceptional talent and our agentic marketing platform WPP Open, WPP
unites cutting-edge media intelligence and data solutions, creativity,
production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com [http://www.vml.com/]and follow
along on LinkedIn




[https://urldefense.proofpoint.com/v2/url?u=https-3Aurldefense.com_v3_-5F-5Fhttps-3A_www.linkedin.com_company_vml_-5F-5F-3B-21-21JboVxjCXSME-21OhlpCfbkl1UcWPwns1-2DGtvHOzFh0QwHV49fsPgGw-2DVCCU1bCg8aQFI9vN-2Dy-2DVwaQcITH2j2XKzGKBIFRLYf2AUWVYY1dFGK6-24&d;=DwMFaQ&c;=euGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM&r;=zouFnm4jZMgDFaYF1uVcRY3rbgHWPca_luUrBUkT6Yc&m;=QzcCgXCAOjzj5hiU48_CKOdHRSJ4_YpuqfviT9yjlzH5VrkzySTZ-WaQXlYAnj4W&s;=jJ7q5V70u9oUx7ONPm5jC3IK8y6vxDilX6BGTlqlWlA&e;=] #WeAreVML.

Objetivo del puesto

Realizar investigación que derive en el diseño de propuestas para mejorar el
engagement y conversiones de los websites, vía pruebas A/B y targueteo de
contenidos.

Responsabilidades principales

* Llevar a cabo investigación para obtener distinciones sobre el comportamiento
de los usuarios en los websites.
* Localizar y obtener la data necesaria (e.g., behavioral, VOC, transactional,
demográfica) para la investigación.
* Idear y diseñar pruebas a aplicar como potenciales mejores en los websites,
por medio de pruebas A/B y targeteo de contenidos.
* Aprender a manejar la herramienta Adobe Target para el seteo de

📌 Optimization Analyst (Ciudad de México)
🏢 VML
📍 Ciudad de México