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Team Overview

The Marketing team at Buró de Crédito, powered by TransUnion, is responsible for
driving business growth, strengthening brand positioning, and delivering
integrated marketing strategies that support commercial and consumer objectives.
The team leads Business-to-Business (B2B) Marketing, Business-to-Consumer (B2C)
Marketing, Brand Marketing, Internal Communications, and External
Communications, working closely with Product and Commercial teams to accelerate
strategic growth opportunities. This role is a member of the country leadership
team and collaborates extensively with Marketing leaders across regional and
global organizations. This is a hybrid position and involves regular performance
of job responsibilities virtually as well as in-person at an assigned TU office
location for a minimum of two days a week.

Role Overview And Core Responsibilities

* Lead and execute the overall marketing strategy for Buró de Crédito, aligning




marketing initiatives with business priorities and long-term growth
objectives.
* Develop and scale Account-Based Marketing (ABM) programs that drive
engagement, strengthen strategic customer relationships, and support revenue
growth.
* Partner with Commercial and Product teams to identify growth opportunities,
prioritize target accounts, and improve demand generation effectiveness.
* Lead integrated B2B and B2C marketing initiatives, including brand
management, corporate communications, demand generation, and customer
acquisition activities.
* Establish and monitor marketing performance frameworks and key performance
indicators (KPIs) to measure business impact, brand health, customer
engagement, and marketing effectiveness.
* Represent market perspectives and customer needs when collaborating with
regional and general stakeholders to support growth strategies and investment
priorities.
* Build strong relationships with execut

📌 Marketing - Director (Ciudad de México)
🏢 Transunion
📍 Ciudad de México