Location: Remote

Employment type: Full-time

Reports to: Marketing Team

YouTube: https://www.youtube.com/@MiniKatanaStore

Apply here: https://forms.gle/65tFZQDvPJZ3q9rF8

About the Role

We’re looking for an in-house Content Strategist with strong short-form video instincts and hands-on UGC campaign experience. You’ll develop concepts, scripts, hooks, and creative briefs for TikTok, Instagram Reels, YouTube Shorts, and paid social.

You’ll bring the strategic thinking behind successful UGC and short-form campaigns in-house, turning brand and performance goals into a repeatable content system. You’ll also build a cost-effective integral creator network and give talent clear direction to execute strong ideas.

Key Responsibilities
- Pitch original short-form video ideas aligned with our brand, audience, and performance goals.
- Build and manage our in-house short-form and UGC content strategy and production workflow.
- Write detailed creative briefs, scripts, hooks, talking points, and shot lists.
- Source, evaluate, negotiate with, recruit,



and onboard global creators cost-effectively.
- Build a reliable, budget-conscious pipeline of creators for ongoing campaigns.
- Match creators with concepts based on their style, audience, strengths, and performance potential.
- Give creators clear direction and coordinate communication, deadlines, revisions, and deliverables.
- Review submissions for content quality, brand fit, messaging, platform suitability, and direct-response effectiveness.
- Provide constructive feedback and guide creators through efficient revisions.
- Track creative and creator performance, response rates, costs, submissions, and campaign outcomes.
- Use performance insights to improve concepts, briefs, creator selection, and the production process.
- Stay current on short-form formats, UGC trends, creative best practices, and emerging creator platforms.
- Collaborate with the marketing team to pitch, develop, and test new short-form creative angles.

Re

📌 Content Strategist (México)
🏢 Mini Katana
📍 México