Program Manager âPartner Marketing
Location:
Mexico Function:
Marketing Reports to:
Director â Marketing Role Overview
The Program Manager â Marketing supports and executes GTM initiatives across Ignite, Liftoff, Accelerate, and Skilling programs in Mexico. The role is centred on partner-led marketing, working closely with institutions and ecosystem partners, managing marketing and PR agencies, and driving social media and event-based activations to support platform growth.
This is a hands-on role for a senior marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders.
Key Responsibilities
Campaign & Partner Marketing Execution
Execute GTM initiatives through institutional and ecosystem partners including universities, training centers, associations, incubators, and government programs
Act as the owner and expert for through-partner marketing, enabling partners with playbooks, assets, and localized campaigns
Manage partner timelines, commitments, follow-ups,



and execution quality across programs
Social Media & Events
Plan and execute program-led social media initiatives aligned to GTM priorities in Mexico
Drive event-based marketing including webinars, orientation sessions, workshops, roadshows, and ecosystem events in collaboration with partners and field teams
Track performance of social and event channels and optimize based on outcomes
Agency & PR Management
Manage external marketing agencies across social media, content, design, and events
Work closely with a PR agency to support media outreach, press releases, partner announcements, and ecosystem visibility
Own agency briefs, scopes of work, timelines, budgets, and quality control
Platform Growth & Operations
Support user onboarding, activation, and engagement journeys through partner channels and CRM-led communication (email, WhatsApp, in-platform)
Collaborate with product, growth, and triage teams to

📌 Program Manager âPartner Marketing (Veracruz)
🏢 Wadhwani Foundation
📍 Veracruz