02 oct
|
Lilly
|
Ciudad de México
02 oct
Lilly
Ciudad de México
At Lilly, the work is demanding because patients are waiting. We unite caring with discovery to help make life better for people around the world, knowing that every decision, every detail, and every day matters. Headquartered in Indianapolis, Indiana, our over 50,000 employees around the globe take on complex challenges to discover and deliver life-changing medicines, strengthen how health is understood and managed, and support the communities we serve. This is hard, urgent, selfless work—but it’s work worth doing. If you’re driven by purpose and ready to bring your best to work that truly matters for patients, we invite you to join us.
The Marketing Technology (MarTech) Associate Director will lead the strategic planning, implementation, and optimization of the company’s marketing technology ecosystem to enable compliant, personalized, and scalable customer engagement.
This leader will explore new technologies, optimize current platforms, and create innovative, compliant digital solutions in collaboration with third-party partners to drive business growth, accelerate reach,
and enhance HCP, patient/consumer, and payer experiences.
Key Responsibilities
1. Strategic Leadership
• Develop and execute a comprehensive MarTech strategy aligned with the company’s commercialization objectives (e.g., brand growth, omnichannel engagement, patient support).
• Translate enterprise digital strategies into actionable plans for the commercialization unit.
• Influence cross-functional senior stakeholders (Commercial, Medical, Market Access, IT, Compliance) to adopt best-in-class MarTech practices.
2. Technology Exploration & Integration
• Identify, evaluate, and recommend emerging technologies (AI-driven personalization, next-gen CRM, advanced analytics, content orchestration) to drive revenue growth, improve marketing effectiveness, and enhance the customer experience
• Oversee platform integration (CRM, CDP, email automation, digital asset management, analytics) for a unified
📌 Marketing Technology (Ciudad de México)
🏢 Lilly
📍 Ciudad de México