The Marketing Leader will act as the brand champion across multiple markets, driving brand strategy, market positioning, and integrated marketing initiatives to strengthen business growth and customer engagement.Job ResponsibilitiesBuild long lasting and sustainable relationships with key stakeholders, to secure strong marketing plan and marketing operationsCreative strategy development for new launches, services as well as lifecycle activities such as customer retention initiatives and credit offersMedia strategy management, investment, and control of media budget.Corporate events planning and management such as conventions, dealer events, special occasions, incentives business trips,



and suchProduct and service portfolio competitiveness aligned to market needsPricing strategies to secure commercial competitiveness and portfolio added valueDesign and implement comprehensive and value-oriented incentives / tactical campaigns to promote top sales performanceManage and sustain long term relationships with regional and integral brand stakeholders, report performance and secure best budget managementManage Fixed Marketing Investments (FMI), Variable Marketing Expense (VME), and portfolio profitability and revenue performanceJob Knowledge and Skills: Exceptional communication skills, Executive acumen, Team building and capable of alignment of heterogeneous business agendas.Years of Experience / Previous Work Experience:Marketing management 10 yearsInternational business management 5 yearsEducationBusiness oriented major, as Marketing, Economics, Administration, or Industrial Engineering.Business Masters' degree is mustSpecific Course/CertificationsOther Knowledge, Skills and AbilitiesLanguage: Spanish native, English business proficient (written and oral)Must have: Business and marketing budget managementComputer Skills: MS Office suite5.
Travel Required?
Yes, 50%

📌 Marketing Deputy Director (Nezahualcóyotl)
🏢 Importante grupo
📍 Nezahualcóyotl