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Team Overview
We are seeking a Consumer Marketing Leader to drive Buró de Crédito’s consumer marketing strategy, with a strong focus on accelerating business growth through customer acquisition, conversion, and retention.
This role will be responsible for developing and executing advanced marketing strategies designed to maximize demand generation, campaign efficiency, and return on investment. The adecuado candidate will ensure measurable business results while strengthening the company's brand positioning and value proposition.

Role Overview And Core Responsibilities
• Drive business growth and customer acquisition.
• Strengthen the organization’s growth marketing capabilities.
• Maximize the impact and efficiency of marketing investments.
• Increase brand relevance and value among consumers.
• Deliver measurable results that support business objectives.

Key Responsibilities

• Define and execute the consumer marketing strategy.
• Lead customer acquisition, conversion, and retention initiatives across the entire marketing funnel.




• Design, implement, and optimize marketing campaigns and programs based on data-driven insights and experimentation.
• Develop initiatives that strengthen brand positioning and differentiation.
• Manage agencies and strategic partners to ensure effective execution and alignment with business goals.

Required Knowledge And Experiences
Qualifications and Key Skills

• 8+ years of experience in consumer marketing, growth marketing, digital marketing, or related fields.
• Proven experience leading customer acquisition, conversion, and retention strategies.
• Demonstrated success managing performance marketing campaigns and optimizing growth metrics.
• Experience managing and optimizing digital media investments.
• Strong knowledge of digital analytics, performance measurement, and data-driven optimization.
• Experience developing strategies that enhance brand positioning and brand equity.
• Ability t

📌 Head of Consumer Growth Marketing (Miguel Hidalgo)
🏢 Transunion
📍 Miguel Hidalgo