The Regional Panel Manager is accountable for regional panel insight, panel and sample-health diagnosis, audience development planning, and effective coordination between regional commercial and research needs and global panel activity.

The role owns the diagnosis, prioritisation and coordination of regional panel needs, while recognising that execution may sit across Panel, Sampling/Operations, Product, Research, Commercial or other general teams.

The Regional Panel Manager ensures that panel-development decisions are evidence-led and focused both on appropriate population benchmarks and on YouGov's ability to reliably deliver commercially and strategically important audiences.

Responsibilities

• Monitor and report on regional panel health, including panel size, composition, availability, utilisation and activity, assessing performance against appropriate demographic and geographic population benchmarks as well as identified research and commercial audience requirements.
• Develop a fact-based understanding of regional sample feasibility, identifying where panel depth,



geographic distribution, incidence, profiling coverage or other panel-related limitations constrain YouGov's ability to reliably deliver priority audiences.
• Investigate and troubleshoot suspected panel-related issues affecting commercial delivery or growth, determining whether the underlying constraint is genuinely panel-related or sits elsewhere, and coordinating the appropriate cross-functional response.
• Work with regional Commercial and Research teams, as well as Sampling/Operations and external sample buyers, to translate current demand, recurring feasibility challenges and longer-term growth plans into clear, prioritised audience requirements.
• Develop and maintain the regional panel development plan, defining priority geographic, demographic and other audiences and establishing measurable objectives based on identified business and research needs.
• Recommend targeted panel-development

📌 Panel Manager (Ciudad de México)
🏢 YouGov
📍 Ciudad de México