The Digital Content Sr. Manager accomplishes results through the management of professional team(s) and department(s). Requires basic commercial awareness. Developed communication and diplomacy skills are required in order to guide, influence and convince others, in particular colleagues in other areas and occasional external customers. Has responsibility for volume, quality, timeliness and delivery of end results of an area. May have responsibility for planning, budgeting and policy formulation within area of expertise. Involved in short-term planning resource planning. Full management responsibility of a team, which may include management of people, budget and planning, to include duties such as performance evaluation, compensation, hiring, disciplinary and terminations and may include budget approval.
Partner with stakeholders across key businesses to develop content that drives business objectives and meet key pefomance indicators (kpis)
Work with internal content partners to ensure content is serving business objectives and meeting kpis




Own creation of Citi content for specific pillars, including oversight of the content calendar for those topics and editing of content.
Identify relevant paid/owned/earned content amplification opportunities and manage content distribution
Oversee business, legal and compliance review of content and imagery
Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
Review and continuously monitor analytics and optimize content to ensure that traffic/engagement goals and program kpis are being met
Identify specific partnership pilot programs and work with internal stakeholders to optimize content and distribution
Own marketing content and marketing programs to drive engagement and traffic through paid and owned channels (syndication, social media, newsletter).
Build media plan with agency partners to strategically distribute content to target audiences
Lead consumer strategy

📌 BANAMEX Digital Content Sr Manager (Ciudad de México)
🏢 Citigroup
📍 Ciudad de México