Descripción General del Puesto
Brother Mexico is seeking a Marketing Manager to lead the development and execution of integrated marketing strategies that strengthen our brands, generate demand, support commercial growth, and expand our presence across key customer segments and channels.
This role will lead the local marketing agenda across product marketing, channel marketing, campaigns, digital, social media, product launches, and customer engagement, translating market and customer insights into clear strategies and measurable business results.
As a key partner to the Sales organization, the Marketing Manager will work closely with commercial leaders, Product, Finance, Operations, regional and general teams to ensure marketing priorities are fully aligned with business objectives.
The successful candidate will bring a strong combination of strategic thinking, commercial acumen, marketing expertise, analytical capability, and execution discipline.
This role requires full business fluency in both English and Spanish. Please share your resume/CV/profile in ENGLISH.



Strategic Marketing
Develop and lead the Mexico marketing strategy based on business priorities, customer needs, competitive dynamics, and market opportunities.
Lead marketing strategies for product launches, seasonal initiatives, and key commercial priorities.
Partner closely with Sales and Product teams to align marketing strategy with revenue, channel, and customer objectives.
Lead the annual marketing plan and budget, ensuring investments are aligned with business priorities and measurable outcomes.
Develop and execute integrated marketing campaigns designed to generate awareness, demand, leads, and sales.
Lead end-to-end campaign execution, including creative development, content, agencies, vendors, media, and promotional mechanics.
Establish clear KPIs and evaluate campaign performance, ROI, and business impact.
Use performance insights to continuously improve marketing effectiveness and investment a

📌 Digital Marketing Director (Ciudad de México)
🏢 Brother International
📍 Ciudad de México