eCommerce & Paid Media Manager About the Role The company is a fast-growing snack brand focused on clean-ingredient candied nuts and organic dried fruit products. Our products are sold across major retail, marketplace, and eCommerce channels. We are looking for a highly analytical and execution-focused eCommerce & Paid Media Manager to help scale profitable growth across digital platforms. This role focuses on performance marketing, marketplace growth, contribution margin, and profitable scaling across multiple digital channels.
Responsibilities Marketplace & Paid Media Management Manage and optimize Amazon PPC campaigns, including Sponsored Products and, ideally, Sponsored Brands, Sponsored Display, and/or DSP. Manage Walmart Connect campaigns and improve Walmart.com performance. Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram. Launch, test, and optimize TikTok Shop
or
TikTok Ads campaigns. Manage Google Ads campaigns across
Google Ads or YouTube Ads
. Performance Optimization Improve TACOS, ROAS, contribution margin,



and overall profitability. Conduct keyword research, bid optimization, audience targeting, and campaign restructuring. Continuously test creative, audiences, landing pages, and promotional strategies. Identify scaling opportunities while maintaining efficiency targets. Monitor inventory levels and adjust advertising spend accordingly. Analyze customer acquisition costs, repeat purchase behavior, and LTV.
Reporting & Analytics Build and maintain weekly performance dashboards. Report on channel performance, trends, and growth opportunities. Provide actionable recommendations based on data and performance insights. Analyze competitive activity and marketplace trends. Cross-Functional Collaboration Work closely with leadership, operations, and creative teams. Coordinate product launches and promotional campaigns. Help improve product listings and conversion rates. Support marketplace expansion opportunities.
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📌 eCommerce & Paid Media Manager (Ciudad de México)
🏢 We Clone You
📍 Ciudad de México