Job Description

The Search Analyst is responsible for optimizing onsite search performance across adiglobaldistribution.us, adiglobaldistribution.ca, snapav.com, and related digital properties. This role analyzes customer search behavior, manages search relevance and merchandising rules, monitors search health, and delivers actionable insights that improve product discoverability, customer experience, conversion, and revenue.

The Search Analyst serves as the primary day-to-day owner/tactician of onsite search optimization, partnering with Digital Merchandising, Product, Analytics, PIM, Business and Technology teams to ensure customers can efficiently find the products and content they need.

JOB DUTIES:

• Manage and optimize onsite search experiences across digital properties.
• Configure and maintain search rules, including ranking, boosting, burying, synonyms, redirects, and merchandising strategies.
• Monitor and improve search relevance, product discoverability, and customer search experiences.
• Analyze customer search behavior, intent, and discovery metrics to identify trends,



performance gaps, and optimization opportunities.
• Develop actionable recommendations to improve conversion, engagement, and search performance.
• Monitor, analyze, and report on key search KPIs, including revenue, CTR, CVR, Average Click Rank, and zero-result searches.
• Measure the impact of search enhancements, merchandising initiatives, and platform changes.
• Audit and validate product catalog data, including attributes, taxonomy, item status, and related information that influences search performance.
• Identify, investigate, and support resolution of data quality, configuration, and search-related issues affecting product discoverability.
• Conduct testing and quality assurance activities for search enhancements, releases, configuration updates, and platform changes.
• Review and validate search results following catalog, content, or platform updates.
• Partner with Product, M

📌 Search Experience Specialist II (México)
🏢 Adi Global Distribution
📍 México