Our Client is one of the United States' largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C;). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.

Requirements

About the Role

The Consumer Direct Product Sales team leads the strategy and performance of Farmers' direct-to-consumer product portfolio. The team partners across Marketing, Analytics, Technology, Operations, Product, and UX to accelerate growth, improve customer experiences, and optimize business outcomes across Auto, Property, Specialty, and digital channels.

As Manager, Web Experience & Growth, you will own the customer-facing, front-end website experience across Farmers.com, Foremost.com and BristolWest.com. You will be responsible for how our websites are presented to customers,



including site content, information architecture, navigation, landing pages, calls to action, and the overall experience that guides customers to quote, purchase and service.

You will define and execute the strategic roadmap for continuously improving the website experience, using customer insights, analytics, SEO and experimentation to increase traffic, engagement, conversion and self-service. You will lead a team of web content professionals and partner closely with Marketing, SEO, Product, UX, Analytics and Technology to translate customer and business needs into intuitive, high-performing digital experiences.

This is a highly visible opportunity to shape our digital storefront, improve how customers experience our brands online and turn our websites into stronger growth and service channels.

What You'll Do

• Define and execute the strategy and growth roadmap for the customer-facing websi

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