The Performance Marketing Data coordinator is responsible for analyzing and optimizing digital marketing campaigns by leveraging data from multiple performance channels. This role plays a crucial part in supporting strategic decision-making through deep data analysis, trend identification, and automated reporting. The idóneo candidate has strong analytical skills, attention to detail, and the ability to translate data into actionable insights.

Core Responsibilities
- Campaign Performance Analysi s Monitor and evaluate KPIs across paid channel s (e.g., Google Ads, Meta, TikTok, programmatic). Analyze metrics such as CTR, CPC, CPA, ROAS, Conversion Rates, and LT V. Identify performance trends, inefficiencies, and optimization opportunities
- Data Collection & Manageme nt Integrate, clean, and manage data from various platforms: Sprinklr, CRM, Google Analytics, ad platfor ms, and internal databases. Ens e data accuracy, consistency, and integri ty across all reports and dashboards.
- Reporting & Dashboard Creat ion Build and mainta in automated dashboard using tools li ke Looker Studio,



Power BI, Tableau, or Google Sheet s. Develop performance scorecards and trend analysis presentations.
- A/B Testing & Experimentation Analyze results from A/B tests, multivariate testing, and controlled experiments.
- Budget Optimization & ForecastingWork alongside the Digital Strategist to support budget allocation and media mix decisions.
- Forecast performance based on historical trends, seasonal behavior, and predictive modeling.

Qualifications

Bachelor’s degree in Data Analytics, Marketing, Statistics, Engineering, or a relatedield.
- 2–4 years of experience in digital marketing analytics, performance marketing, or growth analysis.
- Experience with payed advertising platforms such as Google Ads, Meta Business Suite, TikTok Ads, and web analytics tools (GA4, Adobe Analytics).
- Strong understanding of marketing KPIs and performance metrics.
- Advanced English professional profic

📌 Automotive Performance Marketing Data Coordinator (Ciudad de México)
🏢 BYD
📍 Ciudad de México