Lead and oversee trade marketing efforts across all channels, including retail partners, by developing strategies to drive sell-out and expand the company's channel footprint. This role includes designing high-impact promotional campaigns, managing trade spend budgets, leading promoter field teams, and implementing shop-in-shop modules to enhance point-of-sale (POS) conversion rates.
Responsibilities & Objectives:
- New Product Introductions (NPI) & Displays: Oversee trade launch preparations for high value appliances, handling the full development of premium shop-in-shop displays, demo stations, planograms, and promotional assets.
- Trade Spend & Promotional ROI: Manage, monitor, and improve the promotional budget. Design and assess promotional bundles, trade-in offers, and seasonal campaigns (such as Buen Fin and Mother’s Day) to boost volume while maintaining margins.
- Field Force & Promoter Management: Develop incentive plans, KPI systems, and training programs for field promoters, brand advocates, and RSAs to enhance sell-out efficiency.
- Joint Business Planning (JBP)



& Account Support: Collaborate with Sales on business presentations, floor-space negotiations, and customized promotional schedules for key clients.
- Budget Management: Develop, control, and oversee the Trade Marketing budget.
- Promoter Targets & Follow-up: Set sell-out goals per customer and monitor coverage.
- Sales Floor Enhancement: Improve product displays and communication efforts on the sales floor, coordinating with marketing for messaging.
- POP and Display: Develop and distribute POS materials, plan and negotiate special exhibitions and events, and organize sell-out acceleration activities.
- Promotional Communication: Ensure accurate promotion messaging on the sales floor.
- Giveaways: Secure promotional giveaway materials.
- Training: Provide training for promoters and sales staff, coordinating content development and follow-up activities.
- Event Coverage: Manage attendance at cus

📌 Líder De Equipos Comerciales. (Xico)
🏢 Grupo KC
📍 Xico