02 oct
|
Activate Talent
|
México
02 oct
Activate Talent
México
Job Title: Mid-Level Marketing Manager
Job Type: Full-time / Remote
Work Hours: PST (Pacific Standard Time)
Job Overview:
We’re helping our client find a Mid-Level Marketing Manager to take full ownership of email and SMS marketing strategy, execution, and performance, while confidently planning and managing the broader marketing calendar. In this role, you will operate as a hands-on builder and strategic thinker, responsible for delivering thoughtful, conversion-driven campaigns that support engagement, retention, and revenue growth across the customer lifecycle.
Responsibilities:Email & SMS Ownership
• Plan, write, design, schedule, and optimize all email and SMS campaigns end-to-end
• Manage segmentation, flows, automations, and promotional sends
• Continuously test subject lines, creative, and messaging to improve performance
Marketing Calendar & Campaign Planning
• Build and maintain monthly and seasonal marketing calendars
• Develop campaign concepts aligned to launches, promotions, and key retail moments
• Ensure cross-channel coordination and timely execution
Creative & Copy Execution
• Write clear, compelling, conversion-focused marketing copy
• Produce simple campaign graphics or collaborate with designers when needed
• Translate strategy into executable creative direction
Performance & Optimization
• Monitor KPIs including open rate, CTR, conversion, and revenue attribution
• Deliver insights and recommendations to continuously improve results
Must-Have:
Experience & Background
• 3–6 years of experience in email, SMS, or lifecycle marketing, preferably within e-commerce or consumer brands
• Proven track record of executing conversion-focused campaigns that drive engagement, retention, and revenue
• Hands-on experience managing marketing calendars, promotions, and seasonal campaigns
Technical & Platform Skills
• Proficiency with platforms such as Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, or similar
• Strong understanding of segmentat
📌 Mid-Level Marketing Manager (México)
🏢 Activate Talent
📍 México