Company Overview

Our client is a performance marketing agency specializing in mission-driven organizations across higher education and nonprofit sectors. They combine sharp strategy, creative excellence, and data-driven execution to help universities and organizations achieve measurable growth — enrollments, applications, inquiries, and awareness.

In this role, you'll own project planning, process, and delivery across the agency — guiding client work from conception to completion, on time and within budget, across every service line.

Your Role

As SEO Lead, you'll own the strategy, execution, and optimization of SEO initiatives across multiple partner accounts. You'll develop long-term organic growth strategies, lead technical and content optimization efforts, analyze performance, and identify new opportunities across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). Success in this role requires balancing strategic thinking with hands-on execution while collaborating across Content, Web Development, Analytics, Paid Media, and Account Management teams.





Key Responsibilities
- Develop and execute SEO, AEO, and GEO strategies across multiple higher education partner accounts
- Build SEO roadmaps aligned with enrollment goals and business objectives
- Conduct keyword, topic, competitor, entity, and search intent research
- Lead technical SEO initiatives including site audits, crawl analysis, indexing, Core Web Vitals, structured data, and internal linking
- Partner with Web Development teams to prioritize and implement technical SEO improvements
- Optimize website content, landing pages, and content hubs for search visibility, user experience, and AI discoverability
- Identify content gaps and opportunities to strengthen topical authority across the student journey
- Monitor rankings, organic traffic, conversions, and other SEO KPIs to deliver actionable insights
- Own monthly SEO reporting and communicate strategic recommendations to

📌 SEO Lead | Remote for U.S.-Based Higher Education Marketing Agency (Centro)
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📍 Centro