Drive the strategic development and management of Events & Sponsorships initiatives in alignment with the annual Mercedes-Benz marketing plan, contributing to the achievement of brand and business objectives.

Lead the ideation, pitching, planning, and execution of distinctive, high-impact brand experiences that reinforce Mercedes-Benz's luxury positioning, strengthen customer loyalty, and create meaningful engagement. Leverage events and strategic partnerships to generate sales prospecting opportunities, brand visibility, and relevant content, ensuring alignment with product priorities and the overall communication strategy.

Day to day (main tasks):

Event Development & Management
- Lead the planning, development, and execution of brand experiences and events, ensuring alignment with the brand strategy and business objectives.
- Coordinate cross-functional teams and internal stakeholders involved in each event, clearly defining roles, responsibilities, deliverables, and timelines.
- Oversee the execution of assigned activities,



ensuring compliance with established company processes, quality standards, deadlines, and budget requirements.
- Monitor event progress and proactively identify risks, opportunities, and areas requiring follow-up to ensure successful execution.

Sponsorships Development & Management
- Identify and evaluate collaboration and sponsorship opportunities that can contribute to the brand's marketing strategy and business objectives.
- Analyze sponsorship proposals based on strategic fit, target audience, brand value, visibility, benefits, and overall business potential. Negotiate participation terms and benefits.
- Coordinate and document the sponsorship evaluation, approval, negotiation, and execution processes, ensuring proper follow-up with internal and external stakeholders.

Budget Management
- Manage and monitor the annual Events & Sponsorships budget, ensuring effective allocation and control of resources, while identifying opportunities f

📌 Events & Sponsorships Sr. Analyst (Experiences Sr. Analyst) (Ciudad de México)
🏢 Mercedes-Benz México
📍 Ciudad de México