Company Overview

DiDi General Inc. is the world’s leading mobility technology platform. It offers a wide range of app-based services across markets including Asia-Pacific, Latin America and Africa, including ride hailing, taxi hailing, chauffeur, hitch and other forms of shared mobility as well as auto solutions, food delivery, intra-city freight, and financial services.

DiDi provides car owners, drivers, and delivery partners with flexible work and income opportunities. It is committed to collaborating with policymakers, the taxi industry, the automobile industry and the communities to solve the world’s transportation, environmental and employment challenges through the use of AI technology and localized smart transportation innovations. DiDi strives to create better life experiences and greater social value, by building a safe, inclusive and sustainable transportation and local services ecosystem for cities of the future.

For more information, please visit: www.didiglobal.com/news
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Team Overview

As a Food Campaigns Senior Analyst at DiDi, you will design,



optimize and measure promotional programs across DiDi Food to drive GMV growth, improve consumer retention and increase merchant ROI; your work will produce measurable uplifts in order frequency, average basket value, and campaign ROI. You will join the Growth & Campaigns team within DiDi Food, where your insights and execution bridge product, marketing, and operations to scale highly targeted campaigns across hundreds of cities and millions of users.

Role Responsibilities
- Analyze campaign performance and customer segments to identify high-impact opportunities, delivering weekly and monthly performance reports that show lift in orders, retention rates, and cost-per-acquisition.
- Design and test lifecycle and acquisition campaigns (discounts, bundles, vouchers, push/in-app messaging) end-to-end, managing experiment setup, sample sizing, and statistical validation to achieve predefined KPIs such as

📌 Strategy and Growth Senior Analyst (Ciudad de México)
🏢 Didi Global
📍 Ciudad de México