eB Growth Manager (Miguel Hidalgo)

eB Growth Manager (Miguel Hidalgo)

02 oct
|
PEPSICO
|
Miguel Hidalgo

02 oct

PEPSICO

Miguel Hidalgo

Overview

CAREERS TO SMILE ABOUT

At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.

At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.

Whatever your role, you’ll be part of a global community that values your ideas and empowers you to make an impact, on your career and on the world around you.

Responsibilities

THE OPPORTUNITY
Platform Overview: MiNegocio+ is PMF’s general B2B platform for traditional trade customers, a segment that represents approximately 60% of PMF’s net revenue. The platform now has more than 650,000 registered customers,



with Mexico accounting for over 60% of the global user base (1.3M).Commercial ImpactDigital sales currently represent 72% of traditional trade sales through MiNegocio+, generating more than $50 million USD in weekly sales.Customer EngagementPromotions are a key driver of platform engagement, with more than 80% of active customers using promotional offers. Fully digital customers continue to grow, increasing net growth by 2.4%.

Role Evolution

Our eB2B Growth Manager is responsible for the increased ownership of digital B2B initiatives and related benefits. The role is accountable for the recent eB2B Promotion, including:
- Product strategy
- Promotional strategy
- Financial strategy
- Client segmentation strategy
- Algorithm development to support automation
- Collaboration with Global teams such as Advanced Analytics and AI Growth.

Together, these accountabilities support the development of a long-term, sustainable,

📌 eB Growth Manager (Miguel Hidalgo)
🏢 PEPSICO
📍 Miguel Hidalgo

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