As Product, Brand & Media Director, you will serve as the strategic architect and operational engine behind our growth, brand dominance, and go-to-market expansion. Reporting directly to the CMO, this high-impact position bridges visionary brand strategy with hands-on commercial and operational execution across diverse customer segments, from retail DIY and specialized trade contractors to large-scale B2B enterprise clients.
You will own the full strategic lifecycle: leading product portfolio innovation, refining complex pricing architectures, optimizing media investment portfolios, and directing integrated omnichannel campaigns. If you thrive at the intersection of data-driven strategy, operational speed, and cross-functional leadership (partnering seamlessly with Sales, Operations, R&D;, and Supply Chain), this role offers the platform to drive top- and bottom-line transformation.

Key Responsibilities:
- Business & Commercial Strategy: Achieve overall growth, profitability, and customer acquisition by leading short- and long-term product, brand,



and media strategies across all distribution channels. You will analyze market trends to uncover expansion opportunities and partnering with teams—such as Data Intelligence and concessionary networks—to improve route-to-market execution.
- Product Portfolio & Innovation Management: Direct the full lifecycle of the product line by identifying opportunities for portfolio optimization, line extensions, and new tech- or sustainability-focused offerings. By collaborating with Science & Technology and Operations teams, ensure products remain relevant, and profitable from launch to eventual repositioning or retirement.
- Brand Strategy & Management: Define and protect our brand architecture, visual identity, and positioning through an understanding of consumer journeys and category dynamics. To boost brand awareness, consideration, and loyalty, oversee the production of marketing assets and guidelines while measuring brand perfor

📌 Product, Brand (Estado de México)
🏢 Ppg
📍 Estado de México