strategic portfolio of Glade segments in Mexico. You will own the end-to-end brand strategy, P&L; performance, innovation pipeline, and integrated communication strategies for your portfolio, driving profitable growth through market share expansion, successful New Product Development (NPD) launches, and consumer-centric brand building. Reporting to the Marketing Manager, Air Care & Home Storage, you will work closely with regional and general teams, as well as cross-functional partners, to translate consumer insights into winning strategies, deliver commercial excellence through flawless commercialization, and strengthen the brand to drive sustainable business results.Brand & Business Leadership
- Own the annual brand strategy and business plan for the assigned Glade portfolio in Mexico.
- Deliver sustainable business growth by achieving market share, sales, profitability, and brand equity objectives.
- Own the P&L; for the assigned portfolio, identifying growth opportunities and recommending actions to maximize business performance.
- Translate consumer, shopper,



and market insights into strategies that strengthen Glade's competitive position and accelerate category growth.

Media, Digital & Brand Building
- Lead the development and execution of integrated communication strategies across ATL, Digital, Retail Media, E-commerce, and other consumer touchpoints.
- Own the media strategy and investment for the assigned portfolio, maximizing marketing effectiveness and return on investment.
- Partner with creative, media, and digital agencies to develop impactful locally relevant campaigns that strengthen brand equity and drive business results.
- Leverage consumer, shopper, and digital insights to continuously optimize communication performance and consumer engagement.

Qualifications / Requirements
- Bachelor's degree in Marketing, Business Administration, Engineering, or a related field.
- 5+ years of progressive experience in Brand Management or Marketing, preferably wi

📌 Brand Manager (La Reforma)
🏢 Sc Johnson
📍 La Reforma