Program Manager âPartner Marketing

Location: Mexico
Function: Marketing
Reports to: Director â Marketing
Role Overview

The Program Manager â Marketing supports and executes GTM initiatives across Ignite, Liftoff, Accelerate, and Skilling programs in Mexico. The role is centred on partner-led marketing, working closely with institutions and ecosystem partners, managing marketing and PR agencies, and driving social media and event-based activations to support platform growth.

This is a hands-on role for a senior marketing professional who brings strong execution discipline, partner coordination experience, and comfort operating across multiple channels and stakeholders.

Key Responsibilities

Campaign & Partner Marketing Execution

Execute GTM initiatives through institutional and ecosystem partners including universities, training centers, associations, incubators, and government programs

Act as the owner and expert for through-partner marketing, enabling partners with playbooks, assets, and localized campaigns

Manage partner timelines, commitments, follow-ups,



and execution quality across programs

Social Media & Events

Plan and execute program-led social media initiatives aligned to GTM priorities in Mexico

Drive event-based marketing including webinars, orientation sessions, workshops, roadshows, and ecosystem events in collaboration with partners and field teams

Track performance of social and event channels and optimize based on outcomes

Agency & PR Management

Manage external marketing agencies across social media, content, design, and events

Work closely with a PR agency to support media outreach, press releases, partner announcements, and ecosystem visibility

Own agency briefs, scopes of work, timelines, budgets, and quality control

Platform Growth & Operations

Support user onboarding, activation, and engagement journeys through partner channels and CRM-led communication (email, WhatsApp, in-platform)

Collaborate with product, growth, a

📌 Program Manager âPartner Marketing (Xico)
🏢 Wadhwani Foundation
📍 Xico