Join #GenteViva and let’s fly higher together

Viva is the leading ultra-low-cost airline in the Americas, recognized as one of the most preferred, fun, and profitable airlines, with the youngest fleet in Latin America and one of the fastest-growing fleets worldwide.

We foster a culture of inclusion, passion, and transparency by challenging traditional ways of working, redefining the industry, and committing ourselves to service excellence and passenger safety.

Position
Loyalty Business Strategy Lead

The Loyalty Business Strategy Lead owns the business strategy agenda of the loyalty unit: where the program competes, the sectors and partner profiles the network needs, the bets that deserve investment and the risks that threaten the plan.

The position turns that direction into business theses and plans ready for execution, arbitrates them against member relevance, commercial viability and program economics, and answers for the integrated reading of the unit’s performance and for the value narrative that positions the program’s contribution within Viva.

Key Responsibilities

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- Define Doters’ business strategy agenda, including the sectors in which it should compete, the partner profiles it needs to onboard, and the business models it should adopt.
- Develop the market, industry, and competitive intelligence required to support the program’s strategic decisions.
- Identify risks, dependencies, and opportunities that could affect or accelerate the business unit’s growth.
- Build the value proposition for the program’s different partnership models, including points-earning partnerships, co-branded cards, and transfer agreements.
- Assess the strategic relevance, commercial viability, profitability, and scalability of new partnerships and business opportunities.
- Prioritize the business unit’s portfolio of initiatives and recommend where to invest, which initiatives to scale, and which ones to discontinue.
- Challenge the business cases, assumptions, and expected r

📌 Loyalty Business Strategy Lead (Ciudad Madero)
🏢 Viva!
📍 Ciudad Madero