Role Overview

As a Promo Writer, you will be responsible for creating high-impact promotional scripts for Pocket FM audio series. These promo scripts will be used for performance marketing campaigns across platforms such as Meta and UAC, and will later move into post-production for final execution. The role requires a strong understanding of ad creation, trailer writing, promo structuring, storytelling hooks, audience retention, emotional pacing, and localized content adaptation. You will write fresh promotional ads from scratch, adapt existing ads from the English team into Spanish localize them for the target audience, and refine existing ads to improve quality and performance. You will work closely with creative, editorial, production, and performance marketing teams to deliver production-ready promo scripts and suggest rework hypotheses for non-performing ads.
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Key Responsibilities
• Write fresh promotional ad scripts from scratch for Pocket FM audio series.

• Create engaging long-form promo scripts, typically ranging from 30 to 60 minutes,



designed to drive listener interest and campaign performance

• Develop strong hooks, emotional beats, cliffhangers, character moments, and narrative setups that make the audience want to start listening to the series.

• Write scripts that are clear, engaging, and suitable for audio-first post-production.

• Ensure each promo script reflects the core promise, genre, tone, and audience appeal of the series.

• Adapt promotional scripts and ad concepts shared by the English team into Spanish.

• Localize scripts culturally and emotionally so they feel natural and relevant for the Spanish audience.

• Maintain the original creative intent while improving clarity, relatability, and audience engagement for the local market.

• Ensure adapted ads do not feel like direct translations, but like native, market-ready promotional scripts.

• Review and refine existing promo scripts to improve overall storytelling quality, pacing,

📌 Promo Writer (México)
🏢 Pocket Entertainment
📍 México