02 oct
|
Tok_Vibes
|
México
We're hiring a creative strategist, and the main thing we're offering is enough room to do the work well.
Who we are
Tok-Vibes is a creative strategy studio for 7 to 9 figure DTC brands. They hand us their ad account and their footage, and we hand back the creative that scales it. Everything we make is direct response, built from research rather than guesswork.
We're doubling this year, so whoever joins now will end up running more of this than they would anywhere else.
The role
You'd own the creative testing on two or three brands. Not five or six.
Our creative director sets the initial vision and research direction with you, so you're never staring at a blank page on your own. From there the deep research is yours, and so is every angle that comes out of it.
Two or three brands is how many a person can actually be in the accounts for every week, dig properly into, sit in strategy conversations about, and think about with any real attention. Most agencies hand you five and call it opportunity. We think that's how the work gets worse.
You own the number
You're measured on delivering on time and whether the creative worked.
Winners in the account on your brands, every sprint. That's the number, and it's yours.
You can't own a result you didn't have time to think about.
What that looks like week to week
Deep research. This is the biggest part of the job and it's yours. Reviews, Reddit, comments, competitor ad libraries, until you can hear the customer talk. Every single thing we test has a reason behind it, and you can say what it is in one sentence.
Writing the brief. Hooks in six words or fewer. Clear enough that an editor can shoot it without asking you a single question.
Reviewing the edit, same day. When a cut comes back it's yours and the clock is running. An edit sitting in your queue overnight is a batch that misses the week.
Reading your ad accounts. Daily. You'll have access and we expect you to use it, because you can't own a number you're not looking a
📌 Senior Creative Strategist (México)
🏢 Tok_Vibes
📍 México