Job Description Summary:

At The Coca-Cola Company, we are proud to be one of the world’s most recognized and respected brands, with a legacy spanning over 140 years and a portfolio of more than 200 brands enjoyed by millions globally. Our mission is simple yet powerful: refresh the world and make a difference.

We are seeking a Senior Director, MDS, ARCA you’ll support strategies with franchise operations and bottlers, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records. The success candidate needs to demonstrate their ability to provide visibility on highly complex or specialized projects in the commercial marketplace.

What You’ll Do for Us

• Design the most effective Route to Market RTM model(s) to maximize growth for the full beverage portfolio in the North Region (ARCA), ensuring scalable structures and commercial excellence across channels.

• Lead the negotiation and implementation of RTM models with ARCA bottler,



collaborating closely with Customer & Commercial Leadership, Franchise Leaders, and Bottler senior teams.

• Drive multi-stakeholder strategic projects, ensuring strong alignment, engagement, and accelerated execution across system partners.

• Develop comprehensive execution toolkits required for successful RTM deployment, including processes, tools, commercial levers, organizational and compensation structures, and sales force engagement programs.

• Define and govern the key success metrics to track commercial performance, execution health, and financial impact across channels and markets.

• Lead the development of tools that enhance bottler capabilities, ensuring system-wide alignment and readiness to execute the RTM strategy at the required level of ambition.

• Operate across multiple regions in the ARCA ecosystem, managing diverse market dynamics, customer landscapes, and system capabilities to ensure a cohesive regional RT

📌 Senior Director, MDS, Mexico North (Monterrey)
🏢 The Coca-Cola
📍 Monterrey