We are looking for a
Product Manager
to lead product planning and execution for the automotive portfolio in Mexico. This role goes beyond traditional product management. We are looking for someone who can
independently assess the market, challenge assumptions, and drive product and pricing decisions based on a deep understanding of the Mexican automotive landscape
.
The ideal candidate is a
business‐oriented product leader
, not just a process executor, capable of translating market insights into clear and actionable product strategies.
Position Objective
Own the end‐to‐end product lifecycle for assigned vehicle lines in Mexico, ensuring strong competitiveness, profitability, and alignment with local customer needs. Act as the key bridge between general strategy and local execution,
adapting and challenging global inputs when necessary to fit the Mexican market reality
.
Key Responsibilities
Manage the
full product lifecycle
(launch, updates, pricing, positioning, phase‐out) for vehicle lines in Mexico. Define
market-driven product and pricing strategies
,



grounded in local competition, customer behavior, and commercial objectives. Lead
new vehicle launches and lifecycle updates
, ensuring strong market positioning and dealer readiness. Develop and challenge
pricing structures, product mix, and value propositions
, balancing volume and profitability. Translate market intelligence into
clear product decisions
, not just analysis. Work closely with HQ to
align strategies while ensuring local relevance and competitiveness
. Drive cross‐functional coordination across
Marketing, Sales, Aftersales, Finance, Supply Chain, and Engineering
. Monitor and interpret
competitive landscape, pricing evolution, and market trends in Mexico
. Build business cases based on
first-principles thinking
, not only existing tools or frameworks.
Required Experience
~10+ years of experience in
automotive product roles (OEM) . ~ Proven experience managing
vehicle lines or product portfolios spe

📌 Product Marketing Lead (Nezahualcóyotl)
🏢 Confidential
📍 Nezahualcóyotl