Role Type: Full-time - Contract Position - $2,500 per month salary
The Meta Ads Specialist is responsible for ongoing analysis, executing the paid social strategy, and providing updates and reporting on behalf of our clients. He/she will work closely with the Digital Marketing Strategist to ensure work is moving through the pipeline and we're delivering results.
Responsibilities Include:
- Assist new clients with account setup, gaining account access, access to the pixel, access to the product feed, and ensuring conversion tracking is set up and working properly. - Understand client ICP and how to speak to them - Create ad headlines, ad copy, and image overlay copy, and CTAs - Write creative briefs that include clear messaging tracks, A/B tests and goals for the creative. Then send to creative agency, and provide feedback and direction until assets are finalized. - Maintain a repository of successful ad copy for all client verticals. - Setup, optimize, and manage ongoing ad campaigns - Run monthly split tests for each campaign to continually improve performance.



- Perform weekly account audits and identify areas of improvement. - Conduct campaign optimization tasks throughout the campaign lifecycle. - Monitor product feeds - Report on results of paid social campaigns including click through rates, revenue, etc. - Forecast, suggest and manage budgets and budget pacing in multiple paid social campaigns. - Provide outstanding customer service
Required Skills:
- Results & deadline driven - Excellent written & verbal communication - Proven track record of delivering year-over-year growth for ecommerce brands - Understanding key ecommerce metrics and how to use them to drive growth (AOV, LTV, Repurchase Rate, CAC Payback Period, etc.) - Being personable – able to build relationships with team members - Strong presentation skills - Able to manage the workload independently
Experience
- Minimum of 3 years of meta ads experience - Minimum of 2 years working on ecommerce bran

📌 Specialist Online-Marketing (Ciudad de México)
🏢 Stryde - Ecommerce Search Marketing Agency
📍 Ciudad de México