The Digital Content Intmd Analyst is a developing professional role. Deals with most problems independently and has some latitude to solve complex problems. Integrates in-depth specialty area knowledge with a solid understanding of industry standards and practices. Good understanding of how the team and area integrate with others in accomplishing the objectives of the subfunction/ job family. Applies analytical thinking and knowledge of data analysis tools and methodologies. Requires attention to detail when making judgments and recommendations based on the analysis of factual information. Typically deals with variable issues with potentially broader business impact. Applies professional judgment when interpreting data and results. Breaks down information in a systematic and communicable manner. Developed communication and diplomacy skills are required in order to exchange potentially complex/sensitive information. Moderate but direct impact through close contact with the businesses' core activities.



Quality and timeliness of service provided will affect the effectiveness of own team and other closely related teams.
Responsibilities:
- Work with internal content partners to ensure content is serving business objectives and meeting key perfomance indicators (KPIs)
- Create content and provide oversight of the content calendar for those topics and editing of content.
- Support relevant paid/owned/earned content amplification opportunities and content distribution
- Ensure compliance with business, legal and compliance review of content and imagery
- Provide recommendations with agency partners to ensure that content is engaging, accurate and optimized for search
- Track analytics and optimize content to ensure that traffic/engagement goals and program KPIs are being met
- Support specific partnership pilot programs and work with internal stakeholders to optimize content and distribution
- Collaborate to build a media plan with agency partners to strategically distribu

📌 BANAMEX Analista Ventas Online (Ciudad de México)
🏢 Citigroup
📍 Ciudad de México