About The Role
When a parent is up late searching for answers about their child's development, they need an honest, trustworthy resource—not hype or sales pitches. As our first Growth Marketing Manager, you will make Family Health Checker easy to find and rely on across traditional search, paid channels, parenting communities, and AI answer engines like ChatGPT, Gemini, Perplexity, and Claude.

Because we talk to concerned parents about their children's health, trust is everything. We do not use fear tactics, imply diagnoses, or make false promises. You will build a growth engine where ultimate credibility drives user acquisition.

What You'll Do
- Search & AI Answer Visibility (AEO/GEO)
- Own the end-to-end organic search strategy, writing plain-language, high-utility content for the questions parents actually ask while maintaining a strong, fast technical foundation
- Drive AI Answer Optimization across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews through structured data, maintaining our public llms.txt,



and building credible third-party corroboration to make FDNA eligible, useful, and cite-worthy
- Paid Acquisition & Privacy
- Manage Google Ads and paid social channels—overseeing strategy, budget allocation, creative direction, landing page optimization, and campaign iteration
- Optimize campaigns around cost-per-qualified-family (measured to real product events) while collaborating with engineering and legal teams to enforce strict, privacy-safe tracking compliance on sensitive health pages
- Social Presence & Community Engagement
- Build an authentic, value-first presence in key parenting communities (such as in Reddit, Facebook, Instagram, TikTok/Shorts) under a transparent brand identity, adhering strictly to community guidelines
- Oversee FDNA's professional identity on LinkedIn and X, crafting clinician-facing messaging around Face2Gene
- Establish and maintain social escalation protocols to respond helpfully to user comments and direct messages wh

📌 Growth Marketing Manager (Ciudad de México)
🏢 Nacre Capital
📍 Ciudad de México