Join us and experience the essence and culture of Asia at the ultra-luxury Banyan Tree resort.

Apply for the position of: DIGITAL MARKETING MANAGER MULTI-PROPERTY

Job Objective

Lead the execution and continuous optimization of all digital marketing initiatives, ensuring that every online interaction reflects the sophistication, authenticity, and emotional connection expected of a premier luxury hotel brand.

This is more than a marketing role: it’s about translating a physical destination into a digital experience that inspires desire and connection.

The Digital Marketing Director plays a key role in bringing the philosophy of Banyan Tree, where every digital interaction becomes an invitation to experience wellbeing, beauty, and a genuine sense of belonging.

Requirements

• Fluency in English and Spanish.
• Solid knowledge of the role.
• Education: Bachelor’s degree in a related field.
• Advanced analytical skills with experience using Google Analytics and reporting tools.
• Experience managing agencies and stakeholders from different departments.




• Strong visual sensibility and understanding of luxury brand identity.
• Highly organized, meticulous, and capable of managing multiple projects simultaneously.

Key Responsibilities

• Digital strategy and brand positioning
• Lead and oversee digital marketing initiatives, including the brand’s websites, paid media, SEO/SEM, CRM, email marketing, and social media.
• Ensure that all digital touchpoints reflect the brand’s luxury positioning, visual identity, and narrative.
• Collaborate with revenue, sales, public relations, operations, spa, wellness, food and beverage, and brand teams to ensure alignment and commercial impact.
• Website optimization and guest journey
• Continuously optimize website content, user experience, and performance to improve conversion.
• Ensure that all guest-facing information (offers, experiences, dining, spa, seasonal promotions) is accurate and up-to-date.
• Identify opportunities to i

📌 DIGITAL MARKETING MANAGER (Torreón)
🏢 Banyan Tree Ilha Caldeira
📍 Torreón