The Non-Endemic Sales Executive is responsible for developing and leading the strategy for acquiring, growing, and retaining revenue with non-endemic brands—advertisers and partners outside the company’s core industry who seek access to its audience and brand assets (media, events, data, content, and digital solutions).

The primary objective is to build consultative value propositions that connect clients’ marketing and business goals with 360° solutions (digital media, branded content, events/sponsorships, omnichannel activations, and data), driving incremental revenue, diversification of the client base, and sustainable margins.

Job Summary & Responsibilities
- Develop the commercial strategy for the non-endemic segment, identifying priority categories (e.g., consumer goods, automotive, financial services, consumer tech, telecom, retail, health & wellness, among others) and defining market theses, Adecuado Customer Profiles (ICPs), and territories.




- Collaborate with Marketing executives and potentially with Business Sales Executives in prospecting enterprise and mid-market target accounts, maintaining a qualified pipeline, conducting needs assessments, and leading complex sales cycles with multiple stakeholders (marketing, media, sponsorship, procurement, and C-level executives).
- Co-create integrated solutions with internal teams (product, marketing, editorial, data, events, operations, and legal), combining formats and inventory to deliver measurable results (branding, performance, demand generation, and ROI).
- Develop clear commercial proposals and business cases, including investment rationale, audience segmentation, formats, timelines, success metrics, and campaign governance criteria.
- Negotiate commercial terms, scope, timelines, and SLAs, ensuring compliance, margin targets, and alignment with internal policies.
- Manage client relationships from onboarding to execution, optimization, renewals, and up/cross-selling, fostering long-term partnerships.
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📌 Non Endemic Sales Executive (Xico)
🏢 Informa Markets
📍 Xico