The Mexico Marketing Team is a strategic marketing function within Integral Business Marketing (GBM) responsible for accelerating TikTok’s growth through its B2B event strategy and execution in Mexico. We design and execute high-impact business events that bring TikTok’s value proposition to life for advertisers, agencies, and key stakeholders. Through thoughtful content, seamless production, and memorable experiences, the team helps drive product education, industry positioning, and business growth. We work closely with Sales, Marketing, Product Marketing, Partnerships, and regional teams to translate business priorities into event experiences that inform, inspire, and engage. As the Event Specialist, you will support the planning, coordination, production, and execution of TikTok Mexico’s B2B events, taking ownership of specific operational workstreams and ensuring organized and timely follow-up throughout each project, under the direction of the Event Manager. You will work closely with the Event Manager throughout the entire event lifecycle, actively contributing to efficient,



high-quality execution. This includes supporting event planning and logistics, coordinating agencies and vendors, managing operational workstreams, and participating in on-site execution to ensure a smooth experience for attendees and stakeholders.
Responsibilities
- Support the planning and production of B2B events across different formats and scales in Mexico, working closely with the Event Manager and production team.
- Coordinate assigned operational workstreams throughout the event lifecycle, ensuring clear ownership, organized execution, and alignment with project requirements.
- Track project timelines, checklists, action items, deliverables, dependencies, and risks, escalating delays or issues to the Event Manager as needed.
- Maintain accurate and up-to-date project documentation, including trackers, calendars, timelines, Run of Show documents, meeting notes, and shared project file

📌 Event Specialist, LATAM GBM (México)
🏢 Tiktok
📍 México