01 oct
|
Activate Talent
|
México
01 oct
Activate Talent
México
Job Title:
Mid-Level Marketing Manager Job Type:
Full-time / Remote Work Hours:
PST (Pacific Standard Time)
Job Overview:
We're helping our client find a Mid-Level Marketing Manager to take full ownership of email and SMS marketing strategy, execution, and performance, while confidently planning and managing the broader marketing calendar. In this role, you will operate as a hands-on builder and strategic thinker, responsible for delivering thoughtful, conversion-driven campaigns that support engagement, retention, and revenue growth across the customer lifecycle.
Responsibilities:
Email & SMS Ownership
- Plan, write, design, schedule, and optimize all email and SMS campaigns end-to-end
- Manage segmentation, flows, automations, and promotional sends
- Continuously test subject lines, creative, and messaging to improve performance Marketing Calendar & Campaign Planning
- Build and maintain monthly and seasonal marketing calendars
- Develop campaign concepts aligned to launches, promotions, and key retail moments
- Ensure cross-channel coordination and timely execution Creative & Copy Execution
- Write clear, compelling, conversion-focused marketing copy
- Produce simple campaign graphics or collaborate with designers when needed
- Translate strategy into executable creative direction Performance & Optimization
- Monitor KPIs including open rate, CTR, conversion, and revenue attribution
- Deliver insights and recommendations to continuously improve results Must-Have:
Experience & Background
- 3–6 years of experience in email, SMS, or lifecycle marketing, preferably within e-commerce or consumer brands
- Proven track record of executing conversion-focused campaigns that drive engagement, retention, and revenue
- Hands-on experience managing marketing calendars, promotions, and seasonal campaigns Technical & Platform
Skills
- Proficiency with platforms such as Klaviyo, Mailchimp, HubSpot, Attentive, Postscript, or similar
- Strong understanding of segmentation, autom
📌 Mid-Level Marketing Manager (México)
🏢 Activate Talent
📍 México