eCommerce & Paid Media Manager
About the Role
The company is a fast-growing snack brand focused on clean-ingredient candied nuts and organic dried fruit products. Our products are sold across major retail, marketplace, and eCommerce channels. We are looking for a highly analytical and execution-focused eCommerce & Paid Media Manager to help scale profitable growth across digital platforms.
This role focuses on performance marketing, marketplace growth, contribution margin, and profitable scaling across multiple digital channels.
Responsibilities
Marketplace & Paid Media Management
- Manage and optimize Amazon PPC campaigns, including Sponsored Products and, ideally, Sponsored Brands, Sponsored Display, and/or DSP.
- Manage Walmart Connect campaigns and improve Walmart.com performance.
- Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram.
- Launch, test, and optimize TikTok Shop or TikTok Ads campaigns.
- Manage Google Ads campaigns across Google Ads or YouTube Ads.

Performance Optimization
- Improve TACOS, ROAS, contribution margin,



and overall profitability.
- Conduct keyword research, bid optimization, audience targeting, and campaign restructuring.
- Continuously test creative, audiences, landing pages, and promotional strategies.
- Identify scaling opportunities while maintaining efficiency targets.
- Monitor inventory levels and adjust advertising spend accordingly.
- Analyze customer acquisition costs, repeat purchase behavior, and LTV.

Reporting & Analytics
- Build and maintain weekly performance dashboards.
- Report on channel performance, trends, and growth opportunities.
- Provide actionable recommendations based on data and performance insights.
- Analyze competitive activity and marketplace trends.

Cross-Functional Collaboration
- Work closely with leadership, operations, and creative teams.
- Coordinate product launches and promotional campaigns.
- Help improve product listings and conversion rates.
- Support market

📌 eCommerce & Paid Media Manager (México)
🏢 We Clone You
📍 México