The Marketing Leader will act as the brand champion across multiple markets, driving brand strategy, market positioning, and integrated marketing initiatives to strengthen business growth and customer engagement.
Job Responsibilities - Build long lasting and sustainable relationships with key stakeholders, to secure strong marketing plan and marketing operations - Creative strategy development for new launches, services as well as lifecycle activities such as customer retention initiatives and credit offers - Media strategy management, investment, and control of media budget.
- Corporate events planning and management such as conventions, dealer events, special occasions, incentives business trips,



and such - Product and service portfolio competitiveness aligned to market needs - Pricing strategies to secure commercial competitiveness and portfolio added value - Design and implement comprehensive and value-oriented incentives / tactical campaigns to promote top sales performance - Manage and sustain long term relationships with regional and integral brand stakeholders, report performance and secure best budget management - Manage Fixed Marketing Investments (FMI), Variable Marketing Expense (VME), and portfolio profitability and revenue performance Job Knowledge and Skills:Exceptional communication skills, Executive acumen, Team building and capable of alignment of heterogeneous business agendas.
Years of Experience / Previous Work Experience: - Marketing management 10 years - International business management 5 years Education - Business oriented major, as Marketing, Economics, Administration, or Industrial Engineering.
- Business Masters' degree is must Specific Course/Certifications Other Knowledge, Skills and Abilities - Language: Spanish native, English business proficient (written and oral) - Must have: Business and marketing budget management - Computer Skills: MS Office suite 5.
Travel Required?
Yes, 50%

📌 Marketing Deputy Director (Xico)
🏢 Empresa reconocida
📍 Xico