The Marketing Leader will act as the brand champion across multiple markets, driving brand strategy, market positioning, and integrated marketing initiatives to strengthen business growth and customer engagement.Job Responsibilities- Build long lasting and sustainable relationships with key stakeholders, to secure strong marketing plan and marketing operations- Creative strategy development for new launches, services as well as lifecycle activities such as customer retention initiatives and credit offers- Media strategy management, investment, and control of media budget.
- Corporate events planning and management such as conventions, dealer events, special occasions, incentives business trips,



and such- Product and service portfolio competitiveness aligned to market needs- Pricing strategies to secure commercial competitiveness and portfolio added value- Design and implement comprehensive and value-oriented incentives / tactical campaigns to promote top sales performance- Manage and sustain long term relationships with regional and integral brand stakeholders, report performance and secure best budget management- Manage Fixed Marketing Investments (FMI), Variable Marketing Expense (VME), and portfolio profitability and revenue performanceJob Knowledge and Skills:Exceptional communication skills, Executive acumen, Team building and capable of alignment of heterogeneous business agendas.Years of Experience / Previous Work Experience:- Marketing management 10 years- International business management 5 yearsEducation- Business oriented major, as Marketing, Economics, Administration, or Industrial Engineering.
- Business Masters' degree is mustSpecific Course/CertificationsOther Knowledge, Skills and Abilities- Language: Spanish native, English business proficient (written and oral)- Must have: Business and marketing budget management- Computer Skills: MS Office suite5.
Travel Required?
Yes, 50%

📌 Marketing Deputy Director (Xico)
🏢 Empresa reconocida
📍 Xico